Before we can focus on providing the right early childhood care and education, we need to first make sure that the children are at least enrolled in the programs. A lot many times, parents do not realize the significance of the 0-6 age in a child’s mental and cognitive development and thus do not send their children to the Anganwadis.

To battle this issue, United Way of Bengaluru facilitated the Enrollment campaign where our cluster managers and our implementation partner Sparsha Trust reached out to as many as households and motivated the parents to enroll their kids at their nearby Anganwadis where they would be given care, protection and education.

This campaign falls under UWBe’s project Born Learning Campaign. The parents were counselled on the benefits of Anganwadi learning and also the crucial role that the BLC project plays.

Outreach workers taking down the details of the children for the enrollment process

Born Learning Campaign baseline study details was employed during the process of enrolment campaign. It was kick-started on May 8th for the year 2019-20. Till now 18 out of 25 Anganwadis in Bellandur, SR Nagar and Hoodi Cluster have been covered. Door-to-door campaigning was carried out based on the details of Anganwadi beneficiary list, BLC base line children assessment and new migrants’ houses. For one Anganwadi, we reached out to nearly 200 to 400 houses within two days.

Outreach workers taking down the details of the children for the enrollment process

Interested parents’ kids were enrolled according to their age groups – 3 to 6 year children were enrolled in Anganwadis and above 6 years were referred to nearby Government schools. Posters were used to attract and educate the parents regarding the issues.

Asha workers, Anganawadi teachers and helpers and Poshak Shala members, community volunteers and Sparsha facilitators participated in this UWBe-led campaign.