'Born Learning' Campaign Launch

Tue, 2012-09-11 13:25 -- jjonathan


After our success on ‘Wake the Lake’, the United Way Bengaluru team launched its next campaign ‘Born Learning’ under the Education vertical at Bal Bhavan on 8th September 2012 which is observed as International Literacy Day.

50 beneficiary children from our partner NGO, QWARIDS were present with their parent/guardian. The children were given an opportunity to play around in the park outside Bal Bhavan and thoroughly enjoyed themselves.

The event was well attended with approximately 200 participants, which included college students from Kristu Jayanthi, CMR, and St.Joseph’s College, NGO partners, Corporate volunteers from companies such as Deloitte, Hitachi Consulting and Target and volunteers from St.Joseph’s Community College.

Special Guests present at the launch were Mr. Muni Reddy, Joint Director-ICDS, Govt. of Karnataka and Dr. M.S.Tara, Regional Director – NIPCCD, renowned Nutrition expert Dr. K C Raghu and Ms Kathyayini Chamaraj, Executive Trustee, CIVIC, who later participated in the panel discussion and shared their views on the issue of malnutrition in Karnataka.

The ‘Born Learning’ campaign envisions enhancing the holistic development and early education of vulnerable children, belonging to economically backward communities such as construction workers, quarry workers, migrant labourers etc. in and around Bengaluru, aged between 0 and 6 years.

Mr. Sabu Thomas, Chairman of UWBe welcomed the special guests and participants. He briefly introduced the audience to United Way as a 125 year old global organization. On the occasion, Mr. Thomas said, “United Way works towards ensuring that children are healthy by providing nutritious food to several millions around the world. We are happy to be heading in the same direction through our Born Learning campaign in Bengaluru.”

This was followed by a symbolic lighting of the lamp by the dignitaries and a beneficiary child. Thereafter, a panel discussion was held on the topic ‘Nutrition Intervention’ for children between 0-6yrs from economically backward communities. Officials from concerned government departments, committee members, Health and Nutrition experts and leading Educationists share their views on the same.

Mr. Prashanth Prakash, Board Member of United Way Bengaluru added, “The Born Learning campaign is truly holistic in nature. We provide locally grown nutritious food to these children while they are at the Born Learning Centres and also train mothers on how to prepare nutritious food at home with the resources available to them. This ensures that nutrition doesn’t stop at the Born Learning Centre but extends to the household as well.”

Dr. K.C Raghu, Food and Nutrition Expert explained to the audience, “We don’t eat nutrition, we eat food. We need to connect nutrition to food, culture to agriculture by localizing solution.”

Dr. Tara, Regional Director, NIPCCD pointed out that "every two seconds, a child is dying of malnutrition, hence there must be support from government departments to address this issue. She also added that we should make the right choice to invest in healthy nutrition."

Ms. Kathyayini Chamaraj, Executive Trustee, CIVIC Bangalore said, “Civil society in Karnataka has been doing the job of the Opposition with regard to caring for children. It was the civil society which exposed the cases of severely malnourished children and also made the Court take notice of it. Through the committee set up by the Court, civil society has also drawn up an action plan for tackling the issue of malnourishment. It has also pointed out the long-term policy measures that need to be taken by all the departments to tackle the root causes of malnourishment, from the production of sufficient food in the country to raising the purchasing power of people to be able to buy enough food, and from making balanced food available in the PDS to establishing sufficient Anganwadis to care for these children.”

Mr. Manish Michael, General Manager of United Way Bengaluru, thanked the participants and everyone who contributed to the success of this event. The event ended with the distribution of prizes for an essay competition conducted by United Way Bengaluru on Nutrition Intervention among children in the 0-6 age group and ways to address the same.

Participants wore a yellow ribbon which was symbolic of their support towards the campaign and the cause behind it.

Below are the names of the prize winners of the Essay Competition;

FIRST PRIZE – Suganya N, CMR College

SECOND PRIZE – Krithika K, Kristu Jayanthi College

THIRD PRIZE – Amar Pramanik, CMR College

Consolation 1 – Labeeba Hasan, CMR College

Consolation 2 – Reshma Hati, Kristu Jayanthi College


You too can join the cause and help provide early learning opportunities and holistic nutrition to these children;
Visit us on Facebook: UnitedWayBengaluru
Write to us: info@uwbengaluru.org

To learn more about the campaign and the impact it is making click here.